In the Late 1980s GM hatched on a great idea - create a sub-brand within Chevrolet comprised of imported cars built by others, but distributed and backed by the awesome Chevy dealership network. Thus, GEO was born, and the experiment only lasted for 8 years, but the story starts in the early 80s and the models continued for years afterwards. Today, some models are respected, some widely ridiculed, but overall the brand is forgotten. This is a Far Too Brief History of GEO.