In this episode of What’s Got the World Talking?, we’re talking about Generative Engine Optimisation – otherwise known as GEO - and how AI-powered search is reshaping brand discovery.

Search is no longer just about rankings and clicks. Audiences have swiftly embraced the comprehensive, nuanced answers delivered by AI-powered search in place of those old lists of blue links, and it’s changing everything from visibility to content strategy. 

So, after years of refining search strategies, optimising for keywords and climbing rankings, what should brand marketers be doing now? What determines whether your brand appears in an AI-generated answer? Has SEO fundamentally changed and, if so, in what ways? And why are authority, credibility and earned media suddenly becoming some of the most valuable assets in a marketer’s toolkit? 

Jane is joined by associate director Rob Jones and senior content director Tom Went to explore what has changed, why it matters, and how PR, content and SEO fit into the new ecosystem.

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

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