As search shifts from top ten lists to AI-generated overviews, a new optimisation strategy is emerging: Generative Engine Optimisation (GEO). In this episode, we unpack what GEO means, how it differs from traditional SEO, and what content creators and digital teams can do to stay visible in AI-driven search results. Clear, concise, and credible content is the name of the game – and we’ll show you how to play it.