In this episode of Beyond Algorithms, Jun and Frost sit down with Sipra, former Head of Performance Marketing at Good Eggs, to unpack the playbook behind successful city-by-city expansion.

You’ll learn how to:

• Build a geo-focused marketing methodology that speaks to local audiences
  

• Align performance tactics with product and operations teams to streamline new-market launches
  

• Turn crisis into opportunity—hear the behind-the-scenes story of how Good Eggs bounced back when Thanksgiving deliveries ground to a halt during the pandemic
  

  
  

Whether you’re scaling a startup or refining your growth stack, Sipra’s hands-on strategies and hard-won lessons will give you a blueprint for entering new markets with confidence. Tune in for tactics you can apply today—and the resilience mindset to carry you through your next big challenge.