For 300 years golf had remained the same. Then Topgolf came around. If you ask their Chief Marketing Officer Geoff Cottrill if Topgolf IS golf you’d be surprised to learn his answer. On this episode of The Courageous Podcast, we discuss how Topgolf is democratizing and diversifying the game. Geoff, on Forbes list of the 50 Most Entrepreneurial CMOs, and Ryan discuss what happens when sneaker culture meets golf culture and how to successfully introduce a new concept to the masses.