Using mundane icons such as pencils and bears, Geoff Mcfetridge gives a twist to these well known icons. A mixture of humor and irony give his simple looking 2d drawings depth. He made clips for Plaid, Simian, and recently also for The Whitest Boy Alive, and he created film title sequences for The Virgin Suicides and Adaptation.

His work can be seen at his solo exhibition at the Mu Gallery in the Netherlands until August 5th 2007. Music by The Whitest Boy Alive, available on www.whitestboyalive.com Geoffs site can be found on http://www.championdontstop.com