"5 thoughts on Athlete Marketing in 2021" is a short but great paper on the vision and challenges of Athlete Marketing in the future! Will athletes become media companies, will they be owning more of their own legal rights in terms of footage, videos and story telling? And will we be seeing more events like Eliot Kipchoges "Sub 2 Hour Marathon" powered by Team Ineos. And what happens if they struggle and do not succeed in their sports while building strong media and advertisement relationships with companies? 

All these topics and more in this very first international episode of "Let's talk licensing". I am thankful and happy about the conversation with Geoff and his patience while facing some technical connection issues as well as his trust joining me on the show on short notice.

Happy about all comments and responses and also recommendations on who could be joining me for an upcoming episode of "Let's talk licensing" in the near future.