Geoff Reid is a passionate environmental activist, nature photographer and content creator based in Aotearoa. Geoff uses his skills as a visual communicator to advocate for forest and water restoration, pest management and increased biodiversity.

Geoff is only a one-man band, and to-date has been running on a shoe-string budget, yet he has still been able to achieve so much through his hard work, dedication and effective advocacy. A phenomenal human. His latest campaign brings awareness to the intensive winter grazing that takes place in New Zealand. You can also view some of Geoff’s work and footage on his YouTube account.

In this episode we cover:
• Geoff’s background, his passion for the environment and his evolution to environmental activist
• His involvement in forest and water advocacy and pest management
• Intensive winter grazing – what it is, why it’s done and how it is a big environmental and ethical problem
• Intensive horticulture – it’s not just animal agriculture that poses an issues
• Deforestation in New Zealand – the scale, causes and consequences
• Effective advocacy – The success of the ‘Choose Clean Water’ campaign by reframing the issue and messaging
• A way forward – the problem with greenwashing, the need for strong leadership and what we as individuals can do
• Future projects!

Geoff really is able to achieve a lot, while working with so little. There are big plans in the pipeline, but in order to action some of these ideas Geoff needs more funding. If you would like to support his work or to simply find out more about his important work please visit Geoff’s Patreon.

Geoff's latest campaign is for Pāmu farms to stop intensive winter grazing and you can sign this petition to do your part.

We hope you enjoy this inspiring conversation and would love to hear your feedback! Be sure to tag @TheLentilIntervention and help us reach more people by liking, reviewing, subscribing and sharing this episode with your friends and family.

To view all the links to the websites and documents, visit the show notes on our website.

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