A specialty manufacturing company in business for a long time Geoff Webb, VP of Strategy for AI/analytics platform PROS, they went from doing roughly 10% of their orders through online digital e-commerce at the end of last year, to 80% of their business today. Geoff shared this with me and my CRM Playaz co-host Paul Greenberg during our latest weekly show.

That stopped us in our tracks, but also led to a fascination conversation with lessons for businesses of all sizes to take in.