Geoffrey Moore is an author, speaker, and advisor to established high-tech enterprises,  including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.  He is a partner at Wildcat Venture Partners.  In this podcast interview, I ask Geoffrey for his insights on how startups and large companies can benefit from his books including "Crossing the Chasm" and "Zone to Win".

Topics covered in this podcast: 

- Disruptive and sustaining innovation 

- Crossing the chasm

- Innovation in large companies 

- Technology adoption lifecycle

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Zone to Win, addresses the challenge large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so.