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Geolocation Marketing: The Next Big Deal is Thinking Local
"Think local" is becoming the new mantra for marketers as the potential
to find customers through geolocation is rapidly developing. Those
wanting an organic banana, a cheap meal or to find the whereabouts of
their friends, are increasingly discovering the touch of a smart phone
app will deliver the goods. There are privacy issues to be considered,
but it seems there's no holding back. Experts suggest the mobile phone
is the most persuasive technology ever invented and for marketers it's
simply irresistible. Suddenly Facebook is looking "so yesterday" for
companies that can heed the local call to action.
View all episodes
By theBox"Think local" is becoming the new mantra for marketers as the potential
to find customers through geolocation is rapidly developing. Those
wanting an organic banana, a cheap meal or to find the whereabouts of
their friends, are increasingly discovering the touch of a smart phone
app will deliver the goods. There are privacy issues to be considered,
but it seems there's no holding back. Experts suggest the mobile phone
is the most persuasive technology ever invented and for marketers it's
simply irresistible. Suddenly Facebook is looking "so yesterday" for
companies that can heed the local call to action.
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