This is HCD: Human-Centred Design, UX & Service Design

George Aye 'Understanding Power and it's role within Human Centered Design'


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We speak about Human-Centered-ness in this podcast. Just what do we mean when we say HCD and we discuss the problems it faces when being applied - what is causing the term to lose its power and the role education and large consultancies play. 

We talk about what often gets missed when HCD work is undertaken, and also cover off the criteria for taking on projects at Greater Good Studio - and the role power plays in that selection process.


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  • Gerry Scullion - Host
  • Stef Murphy - Producer

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    This is HCD: Human-Centred Design, UX & Service DesignBy Gerry Scullion

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