In this edition of What's What BR, Brandon interviews George Bell, the President and CEO of Capital Area United Way, about his role and the impact of the organization on the Baton Rouge community. Bell shares insights from his transition from a 30-year career in healthcare to leading a major nonprofit, emphasizing the United Way's commitment to addressing social needs and improving lives across a 10-parish area. The organization's projects, including a focus on the ALICE report and investment in community programs, are highlighted along with the critical role of volunteers and the importance of the 211 service for connecting individuals with resources. Bell also discusses the significance of financial stewardship, the impact of the pandemic on service delivery, and future plans for United Way, including celebrating its 100th anniversary with a significant fundraising campaign.