Sales and marketing management is struggling. A study from CSO Insights has the hard evidence. They found that for the last six years, the percentage of salespeople meeting their quota is declining steadily.

George Bronten, founder and CEO of Membrain, has an idea what’s causing the downward trend… and how to turn it around.

Management has to create a standardized “sales environment” that offers guidance and support. And, says George, if you think salespeople hate process and systems… think again.

We also explore…

• What makes a sales process complex – it’s not price or the size of deal
• The difference between efficiency and effectiveness (and which one is better)
• Where today’s CRM systems fall short
• The surgeon’s secret for more sales
• And more