Life, Science, and Marketing Podcast: Episode 11

Guest: George Fradley, independent marketing consultant

George's Background:

• Started career as a chemist, discovered strengths in understanding patients and cross-functional communication
• 15 years at 3M Healthcare developing and marketing asthma inhalers
• Now an independent marketing consultant across life sciences

Key Discussion Points:

• Transitioning from scientific roles into marketing
• Comparing large vs. small company experiences
• Establishing credibility for visionary industry change
• Using storytelling and empathy to connect with audiences
• Best practices for thought leadership and content

Key Quotes:

• "Understand your value, understand what you're good at, understand what you love, and find a way to do that because it's always value in that."
• "I can spot a ChatGPT article a thousand miles away...it doesn't understand the market, your brand voice, where you're trying to take things."
• "Thought leadership shouldn't just tell people what to think or regurgitate existing ideas."
• "You have to back up claims with honest and consistent messaging."