George Gottl is the chief creative officer and cofounder of UXUS, a strategic global design consultancy. But it’s also much more than that. When Gottl and his team are working with a client—whether that’s Sephora, H&M, or IHG—they are cultivating a one-of-a-kind experience. He honed this skill when he worked at Nike, which taught him how to craft ideas and tell a story. In fact, the former fashion designer has a soft spot for retail in particular. He used to own interiors store Relic in Los Angeles. It was a passion project of his that has extended to his work at UXUS. “Retail is a show,” he says, “and I love putting on a show.”

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