Authentic Branding

George Lucas is overrated and underrated.


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This ranty article discusses the Star Wars franchise and the perception of its creator, George Lucas. While the original trilogy is praised, the author argues that subsequent films were disappointments. The article highlights Lucas's contributions, including the creation of ILM and advancements in film technology. It criticizes the lack of credit given to Lucas despite his influence on the industry. The power of narrative and the impact of Star Wars on transmedia storytelling are also mentioned. The author expresses gratitude for the industry but laments its lack of recognition.

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Authentic BrandingBy Isaac Phoenix