In this episode of Trunk Talks we speak to George Swisher, Founder and CEO of LiiRN about his extensive digital agency acquisition experience. Throughout his career, he has been involved in 100+ acquisitions, some as an owner and many as a strategic advisor. The conversation highlights a number of important topics for agency owners, including the dangers of 50/50 ownership partnerships, the importance of setting up financials to show enterprise value, and the key negotiating points that every agency owner needs to be armed with.

With over twenty years of experience, George has a proven record of successfully founding and scaling digital agencies. He specializes in building them from the ground up, guiding mergers and acqusitions and helping with turnarounds. He recently founded and launched LiiRN, a technology platform that helps agency stakeholders better understand and interpret their business.