On November 15–20, 1963, in Dallas, Texas, Wallace announced his intention to oppose the incumbent President, John F. Kennedy, for the 1964 Democratic presidential nomination. Days later in Dallas, Kennedy was assassinated, and Vice President Lyndon B. Johnson succeeded him as president.

Building upon his notoriety after the University of Alabama controversy, Wallace entered the Democratic primaries in 1964 on the advice of a public relations expert from Wisconsin. Wallace campaigned strongly by expressing his opposition to integration and a tough approach on crime. In Democratic primaries in Wisconsin, Indiana, and Maryland, Wallace garnered at least a third of the vote running against three Johnson-designated surrogates.

Wallace was known for stirring crowds with his oratory. The Huntsville Times interviewed Bill Jones, Wallace's first press secretary, who recounted "a particularly fiery speech in Cincinnati, Ohio in 1964 that scared even Wallace, where he angrily shouted to a crowd of 1,000 people that 'little pinkos' were 'running around outside' protesting his visit, and continued, after thunderous applause, saying, 'When you and I start marching and demonstrating and carrying signs, we will close every highway in the country.' The audience leaped to its feet and headed for the exit," Jones said, "It shook Wallace. He quickly moved to calm them down."

Information sourced from:

https://en.wikipedia.org/wiki/George_Wallace

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https://youtu.be/wLkCY0f73iE

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