06.19.2019 - By Alex Adams & Jye Smith
Some of the biggest and most successful campaigns in the world have had the simplest slogans. Got Milk? Share a Coke, VW’s Think Small are just a few examples. In this episode we meet Georgia Norton, the graphic designer who turned her quirky passion for something quite simple into a successful business. Georgia Draws A House is the name of that business and as you'll hear this started as a side hustle which exploded overnight after a chance article in the Domain / Sydney Morning Herald. Soon she was making the same salary in her side business as her full time job. See how this creative turned drawing people's houses into a full time business. Support the show: http://patreon.com/strategyhotline See omnystudio.com/listener for privacy information.