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Georgia Grace Edwards (Co-Founder & CEO, SheFly Apparel)
Georgia Grace, along with her co-founders Bianca Gonzalez and Charlotte Massey, recently launched SheFly Apparel.
SheFly is a layerable line of pants that allows women to comfortably, safely, and easily relieve themselves in the outdoors, without exposing skin to the elements or to other people. Their mission is to promote inclusivity, accessibility, and women’s empowerment in the outdoors through innovative product design.
I’ll also add that I’m really impressed with the sustainability aspect that’s been infused into the brand, and I’ll let Georgia Grace speak to that later.
Georgia Grace and her team have appeared in several business pitch competitions, including the Vermont Road Pitch and Peak Pitch, both hosted by Fresh Tracks Capital. They’ve been able to generate a BUNCH of press locally here in Vermont, recently being featured on Fox Local 44 and Think Vermont and in Seven Days and the Vermont Business Magazine. On the national level, SheFly has been recognized by Boston Inno and featured on several other podcasts.
Their crowdfunding campaign on iFundWomen far exceeded their fundraising goal, having raised over $20k from 200 individual backers.
You can find their products online at sheflyapparel.com, or follow them on social media at @SheFlyApparel
Anytime we make an assumption about something, it usually ends in a mistake.
I think for any product in this market, sustainability should be high up on the list of priorities and part of the mission. We’ve partnered with a factory that has a zero waste policy. Their name is Visible Clothing. They believe that every piece of fabric or material that enters their building should leave as a finished product, so nothing is being thrown away.
I wish I had known how to file taxes as an LLC, and kept better records of all spend no matter how directly or indirectly its related to the business.
Georgia Grace’s Top Reads for Young Entrepreneurs
Check out more episodes of the Young Founders Podcast.
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By Young FoundersGeorgia Grace, along with her co-founders Bianca Gonzalez and Charlotte Massey, recently launched SheFly Apparel.
SheFly is a layerable line of pants that allows women to comfortably, safely, and easily relieve themselves in the outdoors, without exposing skin to the elements or to other people. Their mission is to promote inclusivity, accessibility, and women’s empowerment in the outdoors through innovative product design.
I’ll also add that I’m really impressed with the sustainability aspect that’s been infused into the brand, and I’ll let Georgia Grace speak to that later.
Georgia Grace and her team have appeared in several business pitch competitions, including the Vermont Road Pitch and Peak Pitch, both hosted by Fresh Tracks Capital. They’ve been able to generate a BUNCH of press locally here in Vermont, recently being featured on Fox Local 44 and Think Vermont and in Seven Days and the Vermont Business Magazine. On the national level, SheFly has been recognized by Boston Inno and featured on several other podcasts.
Their crowdfunding campaign on iFundWomen far exceeded their fundraising goal, having raised over $20k from 200 individual backers.
You can find their products online at sheflyapparel.com, or follow them on social media at @SheFlyApparel
Anytime we make an assumption about something, it usually ends in a mistake.
I think for any product in this market, sustainability should be high up on the list of priorities and part of the mission. We’ve partnered with a factory that has a zero waste policy. Their name is Visible Clothing. They believe that every piece of fabric or material that enters their building should leave as a finished product, so nothing is being thrown away.
I wish I had known how to file taxes as an LLC, and kept better records of all spend no matter how directly or indirectly its related to the business.
Georgia Grace’s Top Reads for Young Entrepreneurs
Check out more episodes of the Young Founders Podcast.