The Regional PR Co. was born out of necessity 4 years ago, by founder Georgie Robertson after her partner had lost his job and they were forced to move back to Wagga Wagga in Australia's Riverina area, New South Wales.

Realising that the regions of Australia were in a real need for PR to create a national voice of all of the wonderful, diverse, innovative and entrepreneurial activities that were coming to life in the regions, Georgie activated the business to enable the change.

One campaign that she highlights and recognises as transforming the regions of Australia is Grace Brennan's - "Buy from the Bush" that showcased Australian businesses, connecting them through stories and enabling a deep human connection.

Georgie shares some key and fundamental actions to creating meaningful and authentic publicity to grow your brand.