<p>From communications exec at General Motors to a VP at logistic technology company Geotab, Rob Minton has an expansive career that's taken him from PR to sales and a unique view of news and corporate communications. </p>

From communications exec at General Motors to a VP at logistic technology company Geotab, Rob Minton has an expansive career that's taken him from PR to sales and a unique view of news and corporate communications.

Geotab's Rob Minton

I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories.

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Geotab's Rob Minton

Geotab's Rob Minton