In our weekly technology start-up podcast, analyst Elise Kennedy hosts Geraldine McBride, CEO & Co-Founder of AI firm MyWave.AI.MyWave.AI is both a B2B and B2C intelligent personalisation platform that allows clients to generate insights on their customers. MyWave.AI has a partnership with SAP which allows it to leverage SAP's sales force to distribute the platform. The revenue model is based on licensing the platform to its clients, allowing them to own their customer data and analytics....