Can you do better for people? This is the question Gerard Malouf's mother often asks him. Coming from an immigrant family Gerard believes that giving back to the community and helping people who do not always have a voice is the most important thing a business can do. As founder and CEO of Gerard Malouf & Partners, Gerard shares his 'philosophy of caring' for his clients with Charles Fairlie and why monetary success is not how he measures the success of his business.