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On paper, the idea seemed logical. The reaction was anything but.

In the 1970s, Gerber decided to expand beyond baby food by introducing a line of meals designed for adults. The company had brand recognition, distribution, and manufacturing on its side. What it underestimated was how deeply perception, emotion, and context shape consumer behavior. A product that made sense inside the company landed very differently once it hit grocery store shelves.

From bsnsBloopers, the longer-form podcast about the business decisions that went completely off the rails, followed by a short debrief breaking down what happened and why.

Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe.

For more business stories, visit www.bsnsDAILYpodcasts.com.

Brining different parts of business together