Clout Insider

Gerber's PR Blunder


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In 1986, Gerber, the German baby food manufacturer, made a critical PR mistake. When incidents of glass shards were found in its jars of baby food, Gerber remained tight-lipped and failed to issue a recall. This decision invited a lot of criticism with articles in Business Week, Newsweek, and Time openly attacking the company on ethical grounds. Although the pieces of glass had not caused any fatalities, some babies had been severely hurt. for further story listen to full podcast.

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Clout InsiderBy Clout insider