Rexhen Doda interviews German Rochez, a transformational career coach and HR business partner. German's journey evolved from HR into coaching, focusing on mid-to-senior professionals experiencing burnout, helping them shift mindsets and build confidence for career pivots.

In his first 10 months, his business generated about $5,000, prompting him to increase pricing as his formula proved effective. His main challenge is marketing and consistently finding his target audience, addressed by refining client avatars and diversifying channels like LinkedIn, Instagram, and TikTok. German aims for $150,000 annual revenue within three years. He emphasizes mindset, resilience, and continuous learning for fellow coaches.

Find German Roches:

• LinkedIn: https://www.linkedin.com/in/germanrochez/
• Website: capitolcareerpartner.com

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