In our inaugural episode, ITWC CMO Fawn Annan talks with Gerry Murray, IDC’s Research Director, Marketing and Sales Technology. In their conversation, they discuss IDC's list of MarTech trends the analyst expects to see rolling out over the next 10 years. Watch out for the invasion of the bossbots!

In our inaugural episode, ITWC CMO Fawn Annan talks with Gerry Murray, IDC’s Research Director, Marketing and Sales Technology. In their conversation, they discuss IDC's list of MarTech trends the analyst expects to see rolling out over the next 10 years. Watch out for the invasion of the bossbots!

In our inaugural episode, ITWC CMO Fawn Annan talks with&nbsp;Gerry Murray, IDC’s Research Director, Marketing and Sales Technology. In their conversation, they discuss IDC's list of MarTech trends the analyst expects to see rolling out over the next 10 years. Watch out for the invasion of the bossbots!

Gerry Murray - IDC’s Research Director, Marketing and Sales Technology

A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and value in marketing over the next decade.

Share Gerry Murray - IDC’s Research Director, Marketing and Sales Technology

Sign up to save your podcasts

Gerry Murray - IDC’s Research Director, Marketing and Sales Technology

Gerry Murray - IDC’s Research Director, Marketing and Sales Technology