US Marketing guru, author and keynote speaker Gerry O'Brion is a regular keynote speaker at the US National Association of Home Builders amongst many others. His presentations and guidance have driven major growth in businesses from SMEs to billion dollar brands such as Proctor & Gamble, Tide and Coors Light.

In this podcast, recorded as part of a webinar series for Human Capital Group’s Housebuilder Business Resilience Hub, O’Brion highlights how differentiation, influence and added value are key to making your business stand out, but can be equally as tricky to understand, outline and implement.

Here, Gerry introduces a new way of approaching sales by understanding buying psychology and how you can use it to attract and influence your customers.

To access the accompanying slideshow visit www.whatbigbrandsknow.com/hcg