Showing Up and Demanding 10x ROI From Tools

On a chaotic Wednesday with a basement leak, Frazier records Growth Notes later than usual to keep his daily commitment, emphasizing that life happens but you should still show up unless it’s impossible. He recaps a Mortgage Mornings West Coast call with DC, who demonstrated using Redder for agent outreach by understanding agents’ business and using data to build a strategy, rather than just sending generic emails, calls, or texts. Frazier’s key takeaways are to define a clear strategy before adopting any tool and to invest time learning tools you pay for, since many people subscribe and never use them. He recommends evaluating tools, coaching, and other monthly investments by aiming for a 10x ROI, because businesses should pursue profit, not merely break even.

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