1. The future of the cocktail bar(7:39)

2. Marketing strategies / tactics today(17:50)

Stories from The Whitehouse to where we will drink next. Creating a brand and making it last. Optimism, opportunity and how to tell the right story.

Don't fret, there will be plenty of great places to enjoy a drink... creativity is coming...

Pro Tip: Make yourself a Ford's gin martini and enjoy Simon's insights.

@fordsgin @the86co

#gin #miami #nashville #fordsgin #thecocktailgin #madeformixing #consideration #ginandtunes #coronachats #getawordin #interview #hospitality #londondrygin #gatherings #martini #cocktailbars #marketing #bartendering #bars #hismajesty #cocktails