Conversion Sciences

Get Around Website Blind Spots with Split Testing Software [PODCAST]


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How many goals do you set when you’re designing a split test for your website? We’re goal-crazy here in the lab at Conversion Sciences. It is not unusual for our tests have dozens of goals. Why is that? We see split testing as a data collection activity, not a tool that gives us answers. It’s […]
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Conversion SciencesBy Conversion Sciences