Thoughts on getting attention from your direct mail to get your customers attention.

https://www.youtube.com/watch?v=CLfvggida8M

Transcription

Get attention in the mail.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

There's always a time in business when you need to get somebody's attention.

I was talking with somebody earlier that is looking to take their product to market, probably going to be doing it direct sales to customer. And we're talking about different types of people, he was going to need to be able to build up his business, possible investors, talking about, you know, manufacturers, and so on, so forth.

And it all comes back to the same thing throughout business, no matter what it always comes back to getting people's attention.

Oh, I know another one, he was looking to get a hold of basically, influencers, social influencers that can reach on a larger marketplace and provide testimonials and so forth.

There's a lot of different ways of going about doing this, you can go via the email route, I've done a lot of cold emails. And there's a way to do that.

You got to know what you're doing, and you got to expect that a whole whole lot of what you're doing is going to be a complete waste of time and will never reach the eyeballs of anybody.

That's the nature of email, at least in 2021.

You can go the route of making phone calls, which is also it's difficult, because it's tough getting through gatekeepers, and so forth.

It all depends on who you're trying to reach at what time whether they have a phone number that is available out there in some form of directory or some forums that you have their phone number.

So that could be that can be difficult, but it definitely can be done. It's very, very useful. I've mentioned how to go about doing cold calling and warm calling.

We've discussed that and other things that we'll be talking more about that in the future. Another way that so many people pass up is direct mail, and I talk a lot about direct mail, I understand, but I'm talking snail mail, I'm talking sending a letter through the mail to them.

And I don't care if it's a post office, or I don't care if it's FedEx or UPS or any other delivery service.

If you can deliver something and get it in their hand and be able to make it to where it doesn't appear enough like junk mail. That they're just going to toss it before looking at it.

If you get them to open it great.

I'm not gonna show you the other side of this mailer, because it's got my address and I forgot to forgot to black it out.

This is this is this was a birthday card and it looks like a card looks like an invitation or a card. And on the other side it has who it came from it it's got one of the one of those hair when those little labels you get labels you get where you have them pre made with your name and address on them that you can use as return address.

This is from my aunt Kathy, my aunt Kathy sent me a birthday card. So my birthday was a little bit earlier. And I got this birthday card I wanted to show it to you because it brought me back into the business world right away.

It's crafty.

This is a this is a crafty card that I'm sure she made herself or she knew somebody that was doing these things. It so it has that homemade appeal to it.

It's got my name on it.