In this episode, Andrea and Valentina rethink what it means to earn attention in a noisy world. They talk using the three tiers of human-connection-making to earn attention: story, humor, and art. They also unpack how values-aligned influencer partnerships can build true trust, strengthen community, and turn happy customers into advocates.

You’ll hear:

* Practical ways to use humor, beauty, and art to spark genuine connection

* Why “love brands” win long term

* How to assess influencer fit through values, not hype

* Simple ideas you can test this week without resorting to manipulation

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