“Every business owner, if they take the time to really craft a powerful message and do that foundational work of getting clear on how they tell their story, can then repurpose that story.”

–Kris Jones

Do you freeze when you have to write about your own business or tell someone what you do? Kris Jones, StoryBrand guide and Founder of Red Door Designs, explains why and what we can do about it.

The two main problems are that we’re too close to our business and can’t see it clearly and we’re experts on what we do, but our clients aren’t. We need to understand where our potential clients are and meet them there.

Getting an outside perspective helps a lot, but can also learn to mine your own story for gold and clear the clutter.

We talk about: 

• Making potential clients the hero of the story
• Building trust and resonance first
• Crafting a powerful story and how to repurpose it
• Not being active everywhere — making your website the center of your business and choosing 2–3 other things that are fun for you
• Not outsourcing your own voice, but getting a guide
• How much can change when you dial in your story

ABOUT KRIS

Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by the Author of Building a StoryBrand - Donald Miller himself & with over 23 years of experience and clients like Nike & Adidas under her belt, she is extremely passionate about helping coaches & service providers replace all of their marketing with a single story, so they can multiply their revenue and focus on what they do best.

Kris has been able to achieve incredible transformations for her clients, including increased revenue by 300%, record-breaking lead calls and clients booked, scaling from 30k months to 300k months, charging 6x more for the same service. 

Kris believes that writing copy for your own business doesn’t have to feel like torture. In fact, once you know how to tell a compelling story, it can actually be fast, easy and  fun.

LINKS

• https://www.reddoordesigns.com/
• https://www.reddoordesigns.com/free-resources
• Instagram: https://www.instagram.com/reddoordesign/
• Facebook:https://www.facebook.com/reddoorportland/?fref=ts
• Linkedin: https://www.linkedin.com/in/reddoordesigns/
• Youtube: https://www.youtube.com/@reddoordesign

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. 

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. 

Here are three Doable Changes from this conversation:

• GET A NEW PERSPECTIVE. Try reading your copy with a potential client’s eyes. Where are you writing from expertise instead of their perspective? What do clients actually say to you when you talk to them? What do you say that resonates when you talk to people? Is that language (not just the idea) in your web copy? If you are struggling, ask for input from somebody who isn’t an expert in the same field.
• ELIMINATE CLUTTER. Read a web page or email you’ve written, ideally one you didn’t just finish. What is the main story or gold? What is just clutter? Cut that out.
• DECIDE WHERE YOU WANT TO SHOW UP. You don’t have to actively engage everywhere. If you feel like you need a presence, you can make a few core pieces for a platform you are not active on. But focus on your website first and then choose two things that are fun for you — short video? podcasts? Blogging? Love letters to your audience? Find what’s fun (and remember, not every part of the process needs to be fun).