Branding is important. No doubt about it.

Understanding you are and what you stand for as a business, a company and as a brand.

Understanding your Mission, Vision and Values.

It's all super-important.

BUT...if you don't have any customers, it will all be for nought.

So, it's ok to focus on getting customers first.

You don't need to have all your branding stuff sorted out on Day 1.

It can grow and evolve as both you and your business do.

#branding #buildingbusiness #customersfirst