Creating a strong social media and online presence is vital for retailers. In an age where digital engagement can make or break a business, mastering these tools is more important than ever. That’s why we’ve spoken to marketing expert Sarah Ellis. Ellis is the marketing director for A.F. Blakemore and in this episode, she offers valuable insights and tips to help retailers boost their online impact. Drawing on from the digital world, Ellis also speaks in light of challenges faced by retailers and what opportunities they can bring.