Today we discuss learning to cook, having people try your dishes, and what this all has to do with business.

Welcome back to the 114th episode of the Hard Thing Podcast.

Today I share my conversation with entrepreneur and author Todd Connor. You can reach out to him at thirdshiftentrepreneur.com

Here are some highlights from today's show:

• Todd's hardest thing was dealing with the permanence of writing a book
• Beta testing business ideas is critical
• The way to ask for feedback is simply to explain what you're doing and then invite people to "taste the sauce"
• Only once you dissociate yourself from your idea emotionally can you truly learn how to improve it?
• Each of us needs to test and try experiments

Todd also left us some action items:

1.Beta test your business idea

2. Ask for genuine feedback

3. Identify the problem you are solving

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Again thanks so much for listening, and stay tuned to next week. Keep doing Hard Things, and Keep Overcoming Average.

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