The Modern Financial Podcast

Get in Front of the Right People Genuinely with Ron Viggiano


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In this episode of The Modern Financial Podcast, Andre features Ron Viggiano, clothier and owner of Austin Taylor Custom Men's Clothing. Parking a man's Rolls-Royce as a valet became the spark that introduced Ron to clothing. After apprenticing with this man's connection, Ron knew that he was in the right business.

He has honed his sales strategies through grit, tenacity, and confidence and introduces himself to people as a man they need to know. Ron kicks it old school and joins shareholder conferences to meet C-suite executives who are potential clients. He also uses analog tactics like writing on cards which ties in beautifully with the old world class and charm he and his business exude. 

 

HIGHLIGHTS

  • Saying no to PR and apprenticing in clothing in 1986
  • Creating genuine connections with authentic thoughtfulness 
  • Buying stocks and meeting CEOs in shareholder meetings
  • Following up with genuine concern and old school cards

QUOTES

Ron: "I take a picture of that bottle and I'll send them a text. And then, now they've been included... their gift that they gave me 2 or 3 years ago. I didn't forget about it. I didn't forget to follow up or whatever. Now I'm including them in on the day that they really said hey, have this for a special occasion." 

Ron: "There's all sorts of ways to get in front of the right people. There are sales organizations or... medical device... conferences and so forth and you could go to those conferences. And I go to a lot of conferences."

Where to find Ron:

  • LinkedIn - https://www.linkedin.com/in/ron-viggiano-638584/
  • Website - http://www.austintaylor.net/
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The Modern Financial PodcastBy Andre Vicario

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