Show Notes

Are we entering the post-headset era of immersive entertainment?

In this future-focused session from the 2024 VR Summit, immersive tech expert Kevin Williams walks us through the evolution of immersive gaming rooms, enclosed, interactive spaces that deliver group-based, high-energy experiences without the friction of VR headsets.

He’s joined by a panel of leaders shaping the space to talk pricing, design, repeatability, and how this new product category fits into the future of location-based entertainment.

Featuring:

• Kevin Williams – KWP Ltd

• Stefan Murariu – Head of Sales, Inowize

• Arthur Loring – Operator, Fun Factor

• Pete Stearns – Dave & Buster’s

Topics:

• The friction of VR vs. the freedom of projection-based gaming

• From immersive game boxes to projection-mapped sports arenas

• Why IP, repeatability, and ease of use matter more than tech specs

• Pricing models, operational realities, and early ROI lessons

• What the U.S. can learn from Europe’s immersive venue boom

Whether you're an operator, developer, or curious observer, this session is your primer on one of the fastest-emerging categories in LBE.