In this episode, Charlene Thompson (Host), and Leo Crocker, founder of LSC Creative, shares his expertise on building authentic relationships through LinkedIn outreach. Leo discusses the power of personalized, human-driven messaging over automation, and how businesses can cut through the noise to connect with their ideal clients.Learn how to approach LinkedIn as a platform for relationship-building rather than just lead generation. Leo emphasizes the importance of authenticity in outreach, engaging with content meaningfully, and optimizing your profile to increase visibility. He also dives into the value of consistent posting and strategic use of AI tools without losing the human touch.Leo also shares how small businesses can leverage LinkedIn to their advantage, even if they're B2C, and how to get noticed by decision-makers. Plus, he offers valuable insights into LinkedIn's evolving algorithm and how businesses can stay ahead in 2025.You can get in contact with Leo Crocker here:LinkedIn - Leo Crocker https://www.linkedin.com/in/leo-crocker/You can get in contact with Charlene Thompson here:LinkedIn - Charlene Thompson - https://www.linkedin.com/in/charlene-thompson-salesops/As a solopreneur or small business owner, are you ready to optimize your sales operations and reduce the risks that come with disorganized processes? Explore Charlene's 6-Week Sales System Set-Up service to gain clarity, structure, and systems that will improve your lead generation and streamline your sales process. Check out the details and apply for a consultation here: 6-Week Sales System Set-Up https://soet.salesopseffect.com/salessystem#newbusiness #linkedin #leadgen #getleads #dmleads #outreach