Here’s the thing about magnets:

 

Depending on their charge, they can either attract…or repel.

 

Most people think about “lead magnets” as a way to attract the right clients, and that’s important—you definitely want them to successfully call in your perfect fit people. 

 

But there’s a second half of the equation that most people miss: designing your lead magnet to REPEL the wrong clients.

 

Most people have a “the more, the merrier” mindset when it comes to lead magnets, but trust us…that can quickly backfire, especially when you’re working with ads.

 

In fact, if you don’t design your lead magnets to repel the wrong people just as strongly as they attract the right ones…it’s going to cost you in the long run.

 

But why is that…and how can you make sure your lead magnets are repelling the way they’re supposed to? Let’s go over it together!