Why do some marketing and CX leaders feel frustrated that they are under utilising marketing technology. Some even feel like they’ve bought a Ferrari and can only drive it 1st gear. I’m going to give you some perspective on why. We dig into the causes of under utilisation and how to get to a better place with your MarTech stack.

Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force.

If you’re looking for help in the customer strategy & experience design space go to www.customersmarts.co

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