Facebook users react to and interact with content differently than Twitter users, and you won't see results from your social media campaigns if you're blanket publishing across all networks. But with all the social media platforms out there, it can be a real pain in the booty to tailor every piece of content to each specific network.

But as we learned in the latest episode of the Call to Action podcast, there's plenty that can be done to streamline the process; Ryan Stewart, founder of WEBRIS, shared some analytics hacks to help you see better results without having to work harder.