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This episode features an interview with Millie Hogue, VP of Marketing at Hakkōda, a modern data consultancy that helps companies harness cloud platforms and AI capabilities.
In this episode, Millie discusses the power of co-marketing with major partners like Snowflake, personalized one-to-one advertising strategies and optimizing tech stacks to maximize ROI.
Key Takeaways:
Quote:
Episode Timestamps:
*(02:53) The Trust Tree: The power of comarketing
*(21:39) The Playbook: Deanonimizing website traffic, intent data and personalized marketing
*(41:38) The Dust Up: Marketing and sales should not be fighting over attribution
*(43:40) Quick Hits: Millie’s quick hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.
Links:
4.8
3535 ratings
This episode features an interview with Millie Hogue, VP of Marketing at Hakkōda, a modern data consultancy that helps companies harness cloud platforms and AI capabilities.
In this episode, Millie discusses the power of co-marketing with major partners like Snowflake, personalized one-to-one advertising strategies and optimizing tech stacks to maximize ROI.
Key Takeaways:
Quote:
Episode Timestamps:
*(02:53) The Trust Tree: The power of comarketing
*(21:39) The Playbook: Deanonimizing website traffic, intent data and personalized marketing
*(41:38) The Dust Up: Marketing and sales should not be fighting over attribution
*(43:40) Quick Hits: Millie’s quick hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.
Links:
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