Coverage in the press is a great tactic to supercharge your thought leadership while getting noticed by new consumers. Both of which are positive for your cannabis brand. Veteran journalist Omar Sacirbey of MJBizDaily joins us on today's episode of the Move the Stairs podcast to discuss how he chooses which business leaders to interview, large and small, for features, how these features move the needle for brands, and what company leaders should be doing now so that Omar calls them for story comment or profiles over the next 3-6 months.