The third episode on massive imperfect action. Talk the last two days about working on that J, getting to the point where you're good. And I want to finish this off with just talking about action in general, action in general. For instance, do we care about action or do we care about perfection? Do we care about the result immediately, or do we care about the result long-term? As a business owner, you can't have that microwave mentality. You can't expect instant results when you do one thing. One time you have to understand that the metric is there to measure over and over and over and over and over again. I can remember the first time that I did phone sales, I was selling lawn care, and I was told that I was going to have to make 50 calls a day. And in my mind, I started breaking that down, and eight hours, 50 calls is about six to seven calls an hour to get to 50 calls. Not a ton per hour, but it's still a lot. What I didn't realize was I'm going to make 50 calls, I'm only going to talk to probably seven, eight people. Now, what a lot of people did was they only wanted to make seven to eight calls because they knew they was only going to talk to seven, eight people. So they would frame their day to try to only talk or to only call when they thought people would answer. And when they didn't answer, it was a wasted opportunity. And because they weren't focused on the 50, they were focused on the seven to eight. They never hit the seven to eight and see the problem was he had to do the 50 to get seven to eight, to be able to sell two to three, but they were focused on the seven to eight and they only talked to maybe one or two and they sold zero. And see, as business owners, we get focused on what we need in order to survive. And we think about that need, but we don't think about the work, the action to get to that need. So if you need five leads a day in your business, you shouldn't be thinking about the five leads a day, you should be thinking about the activity you have to produce to create the five leads a day. That's what you should be measuring, not the five leads a day. The five leads a day comes because of the massive imperfect action that you're doing on a daily, weekly, monthly basis. You're putting the signs out, you're posting on social media on a daily basis, two times per day, you're putting the stories up on social media, you're contacting customers, you're making contacts to property managers and real estate agents, and you're doing all of those things constantly, consistently, focused on the metric that will get you to five leads a day. But instead, we focus on the five leads a day and that doesn't get us to where we need to be. It's back yourself up. Look at your action. Are you doing the action that you need to be doing on a daily basis to hit your goals, or are you focused on the result? Get off the result, get on the action. DMN8 the Day!