Authentic Influence

Get Pumped: Jeremy Tucker, CMO of Planet Fitness

Listen Later

On today's episode, Adam Conner is joined by Jeremy Tucker (who goes by JT), the Chief Marketing Officer of Planet Fitness.

Today, you'll learn:

  • JT's path to Planet Fitness from a multitude of disparate industries; what inspired him to get into fitness
  • The differences (or lack thereof) between the consideration in the purchase path between large-ticket items like a car, and smaller-ticket item like a gym membership
  • How Planet Fitness strives to break through the noise in gym competition
  • The Lunk Alarm; how Planet Fitness keeps members comfortable and not feeling judged
  • JT's philosophy on keeping relatively hands-free when it comes to members talking about their opinions of Planet Fitness (this was the most unique part of the interview, for the host)
  • Advice on how to build a more authentic brand

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

    ...more
    View all episodesView all episodes
    Download on the App Store
    Authentic InfluenceBy Adam Conner
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    38 ratings