How you transform your existing services business, usually project based into a recurring revenue, the caution in doing it and how to measure and drive the right actions to succeed.

It’s simply a combination of project sales and recurring revenue, not one or the other. The right mix, over time is the key to profits, while lowering the cost per acquisition and increasing retention (decreasing churn).

Services SaaS = subscription based services.

A Project model requires ongoing effort and expense to penetrate and expand the market of your services. It’s an ever ending race of increasing costs and decreasing profits. It’s been the way since people starting using fiat money instead of barter.

Some have realized the power of a recurring revenue mode by having a monthly subscription, and then projects aligned with the monthly commitment.

The value is in the subscription, not the project SOW.